The Seattle chapter of AIGA hosts an event each year at the Seattle Design Festival. This year (2014) they're putting up Wayfinders. I was able to work directly with the Community Outreach committee and create an identity for this year's event. The website for Wayfinders is here.
Inviting people from every corner of Seattle to participate in paint spraying and paint flinging, AIGA hopes to cover a billboard in color with each hue denoting the method of transportation. Their aim is to start a community discussion on alternate means of commuting.