Analytics Pros is a digital marketing and analytics consultancy based in Seattle, WA. I was brought on in February 2016 to unify the brand.
When I started at Analytics Pros they had just received a new logo. The identity is strong but the company lacked any ancillary brand standards, they were running a broken and outdated website, and all communications (internal and client-facing) were inconsistent.
I'm responsible for the website redesign and maintenance, creating accessible, company-wide document templates for all employees to access and use for clients' deliverables, branding proprietary digital products and tools, and ensuring every employee knows and understands our brand, the importance of design in data, and the power in consistency.
Also, my role involves educating my colleagues about design and how, even as an analyst or executive, important it is to uphold.