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Blake Roberts

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Blake Roberts
BLAKE ROBERTS

Blake Roberts

  • Work
  • Introduction
  • Writing

Starbucks

My time at Starbucks was primarily spent on the Merchandise team. That included multi-media illustrating, designing and developing new shapes and forms, creating packaging systems, and working with business partners to design within and achieve budget.

I was, however, able to work on a myriad of other projects, too, including:

• The identity for Starbucks Evenings, a 21+ evening setting where customers enjoy wine, beer, and craft snacks at select Starbucks locations.

• Developing the 2016 Global Holiday strategy. This process touched on all major pillars of the business: Beverage, Merchandise, Marketing, In-Store Design.

• In-store campaigns, signage systems, and customer journey from entrance to the point-of-sale.

Product Photography: Ryan Hunt
 

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Starbucks

My time at Starbucks was primarily spent on the Merchandise team. That included multi-media illustrating, designing and developing new shapes and forms, creating packaging systems, and working with business partners to design within and achieve budget.

I was, however, able to work on a myriad of other projects, too, including:

• The identity for Starbucks Evenings, a 21+ evening setting where customers enjoy wine, beer, and craft snacks at select Starbucks locations.

• Developing the 2016 Global Holiday strategy. This process touched on all major pillars of the business: Beverage, Merchandise, Marketing, In-Store Design.

• In-store campaigns, signage systems, and customer journey from entrance to the point-of-sale.

Product Photography: Ryan Hunt
 

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